n today’s digital era, the younger generation is very fast with everything at their fingertips. Starting from booking tickets to checking into hotels, reading news to arranging parties, they take the help of various mobile applications and totally depend on the internet. Cell phones play an important part in their lives. They either use a mobile, a laptop or a tab, to get connected to the world. Hence, whatever purchasing decisions they make, it is self-opinionated.
Marketers have various options to reach out to the younger generation. Though it is easy to reach out to the younger generation through various channels, the question is how to do it with in a cost-effective manner and effectively. Another question that arises is how to plan out an effective strategy which will help marketers in engaging audiences.
New digital channels are being invented every other day to attract buyers. Some people believe content is vital whereas others think the platform is important. Advertisers have come up with lots up options to tap the market in a more relevant manner, however, the younger generation is using various mediums to avoid unnecessary ads using ad blockers.
What should be your marketing strategy in such a case?
Consumer behaviour:
It is highly necessary to understand the behaviour and new ideas of the younger generation. They always wish to get instant results. If you understand what exactly they need and how they need it, you will be able to understand the future.
Adaptation:
You have to adapt to the ever-changing needs and analyze the consumer dynamics. You have to be agile to plunge into unchartered media platforms to think one step ahead of consumers.
Engagement:
The younger generation likes to be engaged in a dialogue rather than just following up your advertising call to actions. Being a marketer, you need to take the communication to the level so that they can correspond with you properly. If required, you as a brand have to come down to their level to initiate the communication.
New Trends:
Being a brand, you need to embrace the newer trends. Let there be a genuine communication with a feel-good factor. Marketers need to be more communicative and proactive. Here one size will not fit all, you have to be creative, innovative and responsive.
Micro-targeting:
Advertisers need to have a marketing strategy which will target the audiences as per their interest levels. It is also called nice-marketing where you target a special group of like-minded people to get maximum results. Basically, you should know what your clients need and give it to them.
